In today’s article, I have provided SEO terms and general Internet marketing terms that are a common part of communication in the SEO industry.
One of the basic components of learning SEO is understanding the language of the SEO community. These terms will provide a foundation for understanding the SEO language.
Anchor Text: The visible text displayed for a hyperlink.
Backlink: Any link on any website that points to a page on your website. Also called an Inbound Link.
Black Hat SEO: This refers to unethical SEO — techniques and methods which fall outside the guidelines issued by the major search engines.
Blog: A type of web page which is frequently updated and typically contains short articles arranged in chronological order.
Browser: A program that allows web pages to be viewed on the Internet (e.g., Internet Explorer, Netscape, etc.).
Click-Through Rate: The percentage applied to the total number of times an ad or link is clicked compared to the total number of times it is shown (called “impressions”).
Cloaking: A deceptive technique by which a spider is shown a completely different web page than the one seen by humans.
Content-Targeted Advertising: A type of advertising that displays ads and/or links targeted to the content of the pages on non-search-engine websites.
Conversion Rate: The percentage applied to the amount of website traffic that completes a desired action (e.g., makes a purchase, signs up for a newsletter, etc.) compared to the overall website traffic.
Cost Per Click: The amount charged to an advertiser for each click on their paid advertisement or link.
CPM: Cost per thousand.
CPC: Cost per click.
CTA: Content-targeted advertising.
CTR: Click-through rate.
External Linking: Links to specified web pages on another website or informational resource.
Gateway Page: A page used for the sole purpose of receiving traffic and directing it to another web page based on a specific keyword or keywords. Also called a Doorway Page.
HTML: Hypertext Markup Language, which is the most popular language used to write web pages for publication on the Internet.
Hyperlink: A link on a web page or in a document which leads to information within that document or within another document. These links are usually represented by underlined words, highlighted words, or images.
IBL: Inbound link.
Internal Linking: Linking to different pages within the current website.
Keywords: The words entered for a search engine query.
Keyword Density: Ratio of keywords on a page as compared to the total number of words on that page.
Keyword Frequency: Number of times a keyword or keyword phrase appears within a page.
Keyword Phrases: A phrase which forms part of a search engine query.
Keyword Proximity: How close two or more keywords are to one another.
Keyword Stuffing: The practice of adding a large number of keywords to a web page solely for the benefit of the search engines, with total disregard for human viewing; in fact, the keywords may not even be visible to humans.
Link Bait: Anything on a website (content, tools, downloads, etc.) that encourages links from other websites.
Link Building: The process of creating inbound links to your own website.
Link Farm: A group of separate websites containing large numbers of unrelated links, interlinked and used primarily for the purpose of increasing link popularity or page rank for a website.
Mirror: An almost identical web page or website.
Onsite Optimization: SEO-related work done directly on a web page or website to enhance its search engine rankings. Sometimes referred to as Onpage Optimization.
Offsite Optimization: SEO-related work done to enhance the search engine rankings of a web page or website, excluding work done directly on the website. Sometimes referred to as Offpage Optimization.
Organic Search Results: Search engine results which exclude paid search listings. Organic search results are listed free by the search engines.
Page Rank: Google’s trademark for their proprietary measure of the popularity of a web page.
Paid Search Listings: Shown along with the organic (free) search results, these listings are paid for by advertisers.
Pay Per Click: Advertisers are charged a specified amount only when someone clicks one of their ads.
PPC: Pay per click.
PR: Page rank.
Reciprocal Linking: The practice of exchanging links with other websites.
Robots Text: A file that is read by spiders to determine which parts of a website to visit.
Search Engine Marketing: The combination of search engine optimization and all paid internet search engine options such as banners and PPC.
SEM: Search engine marketing.
Search Engine Optimization: The act of altering a website so that it does well in the organic, crawler-based listings of search engines.
SEO: Search engine optimization.
Search Engine Query: A word or multiple words entered in a search engine to find relevant search listings pertaining to the word(s).
SERP: Search engine results page. This refers to organic search results displayed in response to a search engine query.
Spiders: Software programs that scan the Internet. Also called Bots and Robots, these programs have different purposes. Some are used to index (collect information) from websites, while others are used to perform tasks such as collecting e-mail addresses.
Splash Page: A website’s introductory page which is primarily graphics, with very little text or none at all. Also called a Flash Page.
Search Engines: Search engines help users find web pages on a given subject. They maintain databases of websites and use programs (i.e., “spiders” and “robots”) to collect information which is then indexed and delivered in response to search queries.
Search Engine Algorithm: A set of rules that search engines use to rank web pages. Each search engine has different algorithms with different rules and points of emphasis for ranking web pages.
Stop Words: Frequently used words (the, and, etc.) which are ignored by search engines when indexing web pages and responding to search queries.
Website Usability: A website’s ease of use regarding the ability to accomplish specified goals.
White Hat SEO: Ethical SEO methodologies which adhere to a search engine’s terms of service (TOS).
Whois: An internet database that provides information regarding domain name ownership.
World Wide Web (WWW): Network of computers on the Internet that provides access to information usually contained on websites and/or web pages.
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