Search is the father of traffic on any website. Search is the primary way for people to find the best results for something they are looking for. Bloggers and website owners use it as the best medium by which they can increase the popularity and awareness about their online existence to public. With the help of keywords and key phrases an internet surfer can make a proper use of the search engines to advance their online business ventures. But how to generate this online traffic? The answer to all this is search engine optimization (SEO).