New MSN search engine: How good is it?

New MSN Search Engine

If you have an online business or you just use Internet as one of your marketing tools, you know that how important the search engines are in your quest to get more targeted visitors to your website. The changes in search engine field can have unexpected outcome for your online endeavors. That’s why it is important to be well-informed on impending progress in this sphere.

Microsoft has recently come out with the latest beta version of its much touted search engine. Supported by 5 billion indexed pages, it is poised to become one of the most powerful search engines in the market. Right now MSN is using Yahoo provided search results for queries done through its search page, which it’s planning to change somewhere in early next year with its own. You can check out the search engine at http://beta.search.msn.com.

Google’s immense success and profitable business model enticed Microsoft and others to look into lucrative search engine market seriously. Amazon, for example, has recently launched its web search site A9.com. Today, Google carries out almost 50 percent of all searches on the Internet. Yahoo with 24 percent of the market share is trailing in a distant second place. MSN with 14 percent lags far behind from the competitors – a situation, which won’t be very easy to change.

However, Microsoft has a long history of copying booming products; make their replicas some times, arguably, better then the originals, and clinch larger portion of the market shares. Microsoft has successfully done this to Borland’s dominance of programming languages in the early days. The list of victims continued with once utterly popular word processor –WordPerfect, market dominant spreadsheet – Lotus 1-2-3, Novell’s Netware and finally Netscape. Since 90 percents of all personal computers run on Windows, Microsoft gets an extra edge against its competitors, which it’s capable of exploiting very effectively.

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