It is a common misconception to many small business owners that local internet marketing services provide little or no value to the growth of their locally based business. In today’s competitive markets where 90% of local buyers use a search engine to find what they’re looking for, nothing could be further from the truth.
- Value In An Online Presence
The world is fast paced and no longer can small businesses rely on word of mouth, the yellow pages, or local tv and radio ads to reach the vast majority of their potential clients. Now more then ever people are using search engines to find local goods and services that they require in a moments notice. If you are not visible and have no online presence to speak of, you are in a position to miss out on clients and business your competitors may be taking advantage of.
- Competing For Valuable Search Terms
Let’s say for example that you operate a local lawn care and landscaping company. If a perspective client goes to a search engine, enters a key phrase seeking landscape design services in your town, and you are nowhere to be found; are you missing out on a potential customer? To put it simply, YES. 90% of local buyers now use a search engine like Google for local goods and services, if you have no local search engine marketing presence you are in an undesirable position.
- Finding The Right Local Internet Marketing Service
There are literally thousands of different internet marketing service providers who you can contact to get an idea of how they can help you and what options are available to you. You do, however, want to be careful as not all providers are created equal, many outsource the work you pay them for, and most are not specialized in local search marketing. Be sure to conduct your own research and speak with a firm before you hire them to gauge their level of expertise and ability to help you grow your business.
No matter which route you choose, getting online is more critical to local small business success than ever before. Take your time and contact more than one agency to see where your company can fit in the best, based on budget, deliverables, and time frames for work completion. Hesitating can only lead to more stagnation so be sure to get the ball rolling on your end by taking the first step and simply getting out there.