If you’re just starting out building your own business or personal web site and have little or no budget, you can still get high search engine ranking. You can do what the professionals do. You’ll simply be exchanging the money you would have spent for time doing research and then implementing the changes and steps it takes to get your site ranked.
First of all, I’ll tell you a little secret that you generally don’t hear from people who own web design firms. A visually stunning site is not always necessary. Now, before you go slapping up a pink and orange site with purple text, let me explain. You can have a good, clean design without all the bells and whistles. The important thing is to make clear what your business provides and make your site easy to navigate.
Now that we’ve gotten that out of the way, there is a more important aspect of your site design that will help you rank higher in the search engines: the structure. By structure I mean the code behind the site whether it is html or xml or database driven code such as php or asp.